Pre-Sale Checklist

Are you considering a Custom Auction or Premier Sale for your organization?
Here are some things to think about before you get started!


  • Who will be the Sale Administrator?

    One person from your organization should be designated the Sale Administrator, to communicate with Perfect Horse Auctions, manage listings, and respond to buyer questions.

  • What email address will be used for this sale?

    Consider what email to use when registering your account at Perfect Horse Auctions. All communications regarding the sale will use your account email address, and should be checked daily for the duration of the sale.

  • What are you selling?

    Perfect Horse Auctions manages many kinds of auction items: breeding contracts (stallion auctions), training or other professional service contracts, horse auctions, as well as equine items. The listing format is customized for each type of item you will be listing, so you will want to gather important information to add to your listings ahead of time.

  • How many items are you listing?

    Some choices will be affected by how large your sale is, such as how much time you need before the sale opens to add all the items, and what time to begin closing the sale (for custom auctions).

  • Is the order your items are sold important to you?

    If so, you will need enough time to gather all items before you begin, since the order in which the listings sell is determined by the order in which they are added to the sale catalog. Custom Auctions have the option to sort the listing order after listings are added.

  • If your sale offers donated services, how are contracts and fees going to be handled?

    You should prepare a statement to indicate how and when the buyer will receive the service contract.

  • What is your plan to follow up with buyers/winning bidders to collect payment?

    The Perfect Horse Auction system automatically notifies the buyer/winning bidder when the listing closes, and lets you know if the item was sold or not. In addition, the winning bidder contact is available to the seller on the website after the auction closes. Although the Perfect Horse Auctions system does send email notification immediately the winning bidders, some users do not receive the notices due to spam filters, a high volume of email (they get overlooked), or problems with their email account. You may need to follow up with a personal contact to encourage prompt payment.

  • How will you manage late or non-payment?

    Your listings should state clearly how many days you allow to receive payment. Any users which have not paid by your specified due date should be contacted promptly. If contact is unsuccessful, or if the user refuses to pay, Perfect Horse Auctions should be notified without delay. Non-paying users will not be allowed to participate in future auctions.

  • What forms of payment will you accept?

    Accepted payment methods will be displayed on each listing so that bidders know what to expect. You should have options suitable for both domestic and international bidders. International bidders often desire to pay using bank transfers or credit cards. If you intend to use PayPal, you will want to have a PayPal account set up before you add listings.

  • When will your sale begin and end?

    Custom Auctions: Be sure to allow enough time for setup, and adding the listings to your sale. You will need to provide a completed contract and sale registration form before we can begin setup. Setup may take up to 1 week from the time we receive all the necessary information. Once your sale is setup you can begin adding listings. We recommend allowing at least 2 weeks to add listings, especially for first time users. You may continue to add listings even after your sale has opened, but there are some limitations (see more detailed information below).


    Premier Sales: Listings can be added anytime, and each listing will end at a set duration from the time it was added. If you want your sale to run a specific time period, be prepared to add all your listings the same day or week, so that all your listings will also close around the same time.

Learn More About Premier Sales Features

Learn More About Custom Auction Features

Contact Us to "get started" and for more information.