Seller's Guide ...

Perfect Horse Auctions offers Sellers A PROFESSIONAL online AUCTION THAT EFFECTIVELY REACHES LOCAL, NATIONAL AND INTERNATIONAL MARKETS.

Get Ready ...

• Decide What to Sell
  • Look in your barn, garage, tack room, storage unit, even your horse trailer!
• Collect Information, such as:
  • Name of company/artist/designer/author? Model or serial number?
  • When and where was it made? What material is it made of?
  • Is the item new, used, or still under warranty? What condition is it in?
  • What are its dimensions/size/weight?
  • Does it have any notable features, markings, special background or history?
• Research the Price
  • How you price your item is key to getting it seen by interested buyers. You also want to get a price you're happy with.
  • Find out what other sellers are charging. Check online as well as in local stores and classifieds.
  • Consider having your horse (or item) professionally appraised. Getting the price right is the key to successful selling.
• Take Photos
  • Pictures sell your items faster than words. Quality photos are very important. Provide photos of front, back and sides of your item. This will present your item professionally and in detail.
  • Good lighting with a plain background is the best way to display your photos.
  • You must have digital photos on your computer to add them to the listing.
  • The photos must be in standard digital photo formats (if you took them with a digital camera they should be fine).
  • If you scan your photos to your computer, or edit them with digital software, be sure to save them as smaller jpg files.
  • Photo file size must not be larger than 100K each. If your photos are larger, please use your digital editing software to reduce the size. Your software may not specify file size. In that case, you may choose a relative size, such as "smaller jpg ", or indicate use, such as "for sending by email ".
  • You can also use an online service to resize your photos, such as Web Resizer.
• Videos
  • Post a video on Youtube and link it to your listing!
  • Video will display on the listing page
  • If a video for your product or horse is already hosted on Youtube, you do not need your own Youtube account. Please ask the owner for permission before linking to their Youtube video.
  • Some categories require a fee for adding videos.
• Determine Packaging and Shipping Cost
  • Consider what expense will be involved in packaging materials, delivery or shipping.
  • Check shipping charges online with USPS, FedEx and UPS to determine shipping costs.
• Sign Up With PayPal
  • PayPal lets buyers pay, even if they don't already have a PayPal account. It also lets you accept credit card payments.
  • Many buyers bid only on auctions which accept PayPal payments, because they know it is a fast, secure way to pay. PayPal allows them to pay you without revealing their financial information to others.
  • If you don't already have an account, sign up with PayPal today - it offers secure payments, it's fast and free to sign up.
  • If you already have a PayPal account, you will need to know the primary email address on that account.
  • Be sure to read about PayPal fees at PayPal.com

Get Set ...

• Register at Perfect Horse Auctions - Registration is Free!
  • Member registration can usually be completed in just a few minutes. Once your registration is confirmed, you will be able to log in to your account.
  • You only need to register on Perfect Horse Auctions once, to buy or sell. If you have already signed up to bid or purchase an item in the past, you can use the same account to sell your items.
  • If you have forgotten your username or password, it can be sent to the email address you first registered with.
  • Horse Auctions, Stallion Auctions, Fundraiser and Trainier Auctions be sure to follow the instructions for Custom Auctions registrations
• (AUCTIONS) Add PayPal to Your Account
  • If you want to accept payments with PayPal, be sure to add your PayPal email address to your account information.
  • PayPal can be easily added to your account using "My Account Information"
  • This is SAFE to do, and allows buyers to see a PayPal payment button immediately when the listing closes. This means you get paid FAST!
• Start A New Listing
  • Just click on the New Auction Listing Or New Classified Ad link from your account page to get started!
• Choose A Category
  • Almost anything horse related can be sold in Tack & More. Please see Content Guidelines for specific details.
  • Horse for Sale - Advertise in Horse Classifeds or sell your horse in our Monthly Horse Sale (auction).
  • Custom Sale options will only appear for registered Sale Administrators.
• Write a Title that Gets Buyers Attention
  • Use up to 50 characters for the title.
  • Be sure to include key words in your title, such as the brand name, size, color, weight, new, used, worn, excellent condition, etc.
  • The title determines whether buyers will open your listing or not!
  • Accurate spelling is critical, so double check your spelling.
  • Stallion and Horse Auctions and Horse Classifieds will automatically use the horse (registered) name as the listing title. These listings will have a 150 character space to list highlights, as well as detailed spaces for horse specific information.
• Write A Detailed Description
  • Use your description to give buyers all pertinent information.
  • Spell out the details - brand-new, is still in the original packaging, or was never worn and has the original tags, worn only once, used in excellent condition, etc.
  • Clearly state the condition so that your buyer knows exactly what to expect.
  • If your item has any damage or defects, be sure to be honest about those as well.
  • Typing your notes into another program on your computer (such as Notepad) and copying the text to your listing works well. Use a plain text editor such as Notepad.
  • Do not use a word processor such as MS Word, Wordpad, or WordPerfect, as these programs add in their own codes that will not display properly.
  • You may also copy the information from an existing web site, if you have permission from the owner.
  • When typing in text boxes, remember to let the text wrap naturally instead of pressing "Enter" at the end of the line, to avoid broken-looking sentences in your listing.
  • You can add line breaks to create paragraphs, if desired.
• Other Information
  • Some categories may have fields for additional types of information.
  • Your listing will be most successful if you put information under the appropriate headings, so that it is easy to find and compare with other listings.
  • Any "starred" (*) items are required, so your form will not be accepted if they are not completed.
  • Unneccesary items may be left blank. They will not appear on your finished listings.
• Enter Shipping and Delivery Information
  • Include what shipping costs will be, if shipping costs vary for different locations. Do you ship internationally?
  • How soon will you ship the item?
  • Is the item available for local pickup? Do you deliver (especially in the case of large items)?
  • Keep in mind that buyers look at both item price and shipping cost, and what you charge for shipping can make or break the sale.
  • Consider offering free shipping or delivery.
• Outline Your Terms of Sale
  • Let buyers know when you expect payment
  • Do you have a return policy?
  • If you accept checks or money orders, do you hold items until payment clears?
  • If the item sold is intangible (a service, for instance), how will the the contract be fulfilled?
• Choose Price and Duration Options
  • Classified Ads have several durations to choose from, depending on the category. Listing prices may vary by duration.
  • You may choose to list your auction item as a standard auction, a Buy Now auction, or both. If you choose both a standard auction format AND Buy Now, the Buy Now option will removed as soon as a bid is received.
  • For Standard Auctions, you may set a starting bid price, but it is not required. If you do not, the bidding will begin at $0.01.
  • For Standard Auctions, you may set a (hidden) reserve price. The reserve price will not be shown to buyers. If you set a reserve price, your item will not sell until the reserve price has been met. Many buyers prefer bidding when there is no reserve set.
  • If you choose a Buy Now format, be sure that you do NOT set a reserve price higher than the Buy Now price, or buyers will not be able to complete the purchase.
• Save your work!
  • You must click the "Next Step" button at the bottom of the page in order to save your work.
  • If your listing will take more than an hour to complete, be sure to continue to the next step even if you are not finished, to avoid losing your work.
  • A listing can be edited later from My Current Listings on your My Account Page.
  • Auction Listings may only be edited until the first bid has been received.
  • Only ONE listing can be entered or edited at a time. If you begin a listing or edit, you must finish that listing before you can begin a new listing or new listing edit. When you are done with a listing, it will be stored in the shopping cart until you are ready to check out.
• Upload Videos and Photos
  • Some plans may include a fee to add videos or photos. Any fees will be indicated on the media upload page.
  • If you add more than 1 photo, you can choose which photo will be used for the thumbnail image. This image will also display at the top of your listing.
  • Additional photos will be displayed at the bottom of your listing page.
• Get Attention!
  • Several options are available to draw extra attention to your listing.
  • Bold Titles and Attention Getter icons make your listing stand out!
  • Better Placement Listings will be moved to the top of the list, so they will recieve more exposure. Better Placement listings are rotated daily, so older listings will not get lost at the bottom of the stack.
  • Featured Listings will receive the most exposure as they will be displayed prominently above the normal listing set, rotating with othere featured listings on every page load.
  • Not all plans offer all extra features.
• Preview Your Listing!
  • You can preview each listing from the shopping cart before you check out.
  • Sometimes text that is copied and pasted contains odd characters. You will want to edit any strange looking characters out of your display.
• Check Out
  • If all the items in your shopping cart are free, just click "Place Order Now" to activate your listing(s).
  • If your listings have a fee, or you have added extra features, contine to "Check Out" and submit your billing information and payment.
  • Payment for your order is processed securely through PayPal. You do not have to have a PayPal account to check out with PayPal.

Sell it Fast!

• Track Your Listings
  • You can see a convenient list of your current listings and expired listings from your Account page
  • Current listings can be edited from the current listing page
  • Once an auction listing has received a bid, it can no longer be edited
• Check Messages and Answer Questions
  • Be sure you check your messages frequently to view any potential buyers' questions and answer them promptly.
  • Prompt answers are very important to buyers. Don't lose a buyer by not answering their questions immediately.
  • Questions from buyers can be seen in "My Messages" in your account
  • Notices will also be sent to your email address to let you know that you have new messages.
• Get Paid!
  • Prompt communication is the key to prompt payment!
  • An automated email is sent to you when your auction item sells, with the seller, with the buyer's contact informtation.
  • An automated email is also sent to the buyer/winning bidder from Perfect Horse Auctions with your contact information. However, buyers feel more comfortable if they hear directly from the seller as well.
  • Buyers will make their payment directly to you. Perfect Horse Auctions does not process payment from buyers to sellers.
  • Be sure to let the buyer know when you have receive their payment.
• Ship Quickly
  • Before your item sells, get it all ready for shipping.
  • You can order free Flat Rate boxes of different sizes from the U.S. Postal Service® and have them delivered right to your door. That way you can ship the same day your buyer pays.
  • Send the buyer an email as soon as you have shipped their item. Be sure to let them know what shipping carrier will handling the delivery.
  • If for any reason you can't ship the same day, be sure to send them an email to keep them informed.
• Leave Feedback
  • Once the transaction has been completed, leave feedback for your buyer!
  • Feedback is a very imporatant part of the online auction community. If your buyer has paid quickly, be sure to note that, and thank them!
  • If you leave feedback for your buyers, they are more likely to leave feedback for you, which will improve your seller rating.
  • If a buyer fails to pay, do your best to contact them and resolve the issue before leaving negative feedback.
• Renew - Relist - Reuse
  • If your item does not sell ... try again! You can renew your listing up to 30 days after it closes. (NOTE: Auction Listings may not be renewed, but can be copied into a new listing.)
  • Consider making changes to your listing - a longer duration, lower the price or starting bid, adjust shipping fees etc.
  • If you have multiple similar items to sell, you can create a copy of a current or expired listing.
  • Be sure to check all the details of copied listings to make sure the information is accurate!
• Your Pledge as a Seller ...
  When you sign up to sell on PHA, you promise to follow a few common-sense rules of the road and deliver good service to your buyers.
  • Describe your item accurately.
  • Charge reasonable shipping and handling costs.
  • Respond promptly to buyer questions-before and after the sale.
  • Be courteous and professional throughout the transaction.
  • Pack your item securely.
  • Ship your item as soon as it sells.
  Follow these few simple rules and your buyer is likely to leave you good Feedback. Buyers pay attention to your Feedback-it's a mark of your reputation on PHA. The more you sell and the more you deliver great service, the better your Feedback.
• WHAT ELSE CAN YOU SELL?
  • Some great ideas for items that are hot sellers right now: equipment such as bits, tech gadgets, arena equipment, designer western clothes, jewelry and accessories, best-selling books, artwork and services.

Go to My Account

Terms and Conditions